Letter from the Founder

Mansoor Ahmed, Founder

Welcome! I’m happy to tell you more about myself and our company’s story. I am a New Yorker, and my parents immigrated from South Asia. I am proud to bring my experiences and curiosity to bear on something that brings so many of us joy and comfort: ice cream!

I have many years of experience in the ice cream world, having worked with other South Asian makers of kulfi before and having successfully run another company focused on the same community in the greater New York area. But as with almost everything in 2020, I found my priorities and interests shifting.

While listening to the customers, shop owners, and community members over the years, I noticed a pattern. They were seeking higher-quality, locally-made products that spoke to their experiences and also suited their dietary needs. I thought that, with my own personal and professional experience, I could meaningfully engage those desires while also enjoying a creative process of interpretation. I started thinking about how to translate classic South Asian flavors and the creaminess of traditional kulfi into excellent, local, delicious ice creams for a broad audience.

Several years ago, my brilliant wife and I moved to Princeton for her career. Before coming here, I didn’t realize Princeton was such an important ice cream destination (it is!). As a result of also being a part of this local community, I continue to gain so much creative inspiration. At the same time, I am able to remain connected to the South Asian community here in New Jersey.

After a long year of intensive development, sampling, and sourcing the very best ingredients, our full flavor line launched in Winter 2021. I am proud of our ice creams and hope you enjoy them as much as we do.

Wishing you good health and happiness,